In Don King Presents: Prizefighter, players must train, overcome adversity, get promoted and avoid temptation to rise in notoriety. The story of their struggle to become champion unfolds in a unique, live-action sports documentary style that features real-life legends and current stars from the world of boxing including Ken Norton, Larry Holmes, Andrew Gollotta, Joe Calzaghe, and many others. Heather Vandeven, the reigning 2007 Penthouse Pet of the Year, and popular video vixen Bria Myles, also star in the documentary and act as temptations for boxers throughout their career.