Celebrating his sixteenth anniversary in 2007 with over 44 million copies sold worldwide, Sonic The Hedgehog is a videogame industry icon. SEGA®’s much-loved blue hedgehog has starred in over 30 games and shows no signs of slowing down. Sonic, who was born June 23, 1991 as the fastest, most technologically advanced character for the SEGA Genesis console, continues to innovate as he blasts onto the Wii in Mario & Sonic at the Olympic Games Beijing 2008.