Electronic Arts announced today that Need for Speed ProStreet, the latest version of the blockbuster franchise, will hit stores in North America on October 31 and across Europe on November 1, 2007. In Need for Speed ProStreet, you have to build the ultimate battle machine, take it to multi-disciplinary showdowns and pit your skills and reputation against the world’s best street racers. This is your chance to prove that you have what it takes to be crowned the next street king.

“The Need for Speed franchise has always been on the cutting edge of car culture,” said Executive Producer, Larry LaPierre. “Street racing is getting more organized and Need for Speed ProStreet is our interpretation of where we anticipate the culture to be in three to five years. We’re delivering on the ultimate proving ground, bringing you out of your neighborhood back alleys and on to the world stage. This is a next-gen game, packed with the raw intensity and visceral aggression that defines street racing at the highest level.”

Need for Speed ProStreet is a racing experience like no other. For the first time, you’re designing and building a car, competing in iconic locations from around the globe and battling in four distinct racing styles– grip, drag, drift and the all-new speed challenge. The atmosphere is electric – complete with energetic crowds, photo-realistic vehicles and billowing smoke – all designed to embody the pressure and intensity of the gladiatorial challenge known as Show Down. Need for Speed ProStreet is the realization of the power, aggression and rivalry that embodies street racing culture.